Intercultural differences between Austria and Croatia in the context of business communication

Purpose: The globalization of economy in the context adaptation and successful communication within EU emphasizes importance perceiving adapting to intercultural diversity order achieve business success. This paper analyzes notion interculturalism from aspect observing relations. It perception outcomes cooperation. In focus were specific characteristics Croatia Austria, countries geographically close, but with many diversities. Methodology: research tasks determine phenomena interaction, obstacles dimensions cultural values ​​according Hofstede. Respondents’ attitudes examined by a survey containing 18 statements. respondents had experience Croatian-Austrian Three hypotheses formulated following idea that even though two share part history have built rich cooperation, there are significant differences may be for communication. Results: first hypothesis suggested higher formality Austrian culture, whereas results show attitude towards is equal. Croatian culture lacks experience, which makes it less adaptable. Equality gender relations was confirmed. These limitations mostly apply small sample showing as preliminary study. Conclusion: provides foundation broader deeper will provide guidelines understanding its rules.